Empowering Parents as Colleagues: Boosters & Fundraising

Parents should be your strongest allies in your orchestra program. Strong relationships between the director and parents is important to help build a strong orchestra program that will thrive musically and organizationally. This session will provide strategies for working with parents, and will discuss a variety of fundraising ideas and items to consider when forming and running booster clubs.

Outline:

Quick survey

  • How many teachers currently work with a booster organization?
  • Is it “music” or specific to strings?
  • How many are thinking of starting a booster organization?

Parents as colleagues?

  • Yes!  Your orchestra parents don’t have to be your “friend” but it is nice to get to know parents on a personal level, just like you would with your students
  • Parent gossip can be your biggest rival or worst enemy!
    • Recruitment tool (siblings will register for orchestra!)

General concepts

  • Should be considered an supplement to the program, providing what the school cannot
  • Should serve as an advocacy group
  • Parents should be there to support the director, not dictate how the program is run
  • What is purchased should be decided by the director; How it’s purchased should be decided by the booster organization

Booster Organization Considerations

  • Legal ramifications
  • Incorporation
  • Non-profit status (501c3)
  • Insurance
  • By-laws
  • Taxes

Events Run by Booster Organizations

  • Fundraisers
  • Pre/Post-Concert meals or receptions
  • Banquets
  • Field trips
  • Awards

Characteristics of strong booster organizations

  • Have written by-laws
  • Hold regularly scheduled board and general membership meetings
  • Employ a dedicated executive board
  • Utilize a large number of parents who are non-board members
  • Create and utilize a working budget; Show accountability
  • Are visible at all student events
  • Work well with student leadership team

Booster Executive Board

  • President
  • President-Elect
  • Secretary
  • Treasurer (need someone really organized!)
  • Chairs:
    • Fundraising
    • Travel
    • Hospitality
    • Publicity
    • Uniform coordinator

Communication

  • Regular communication with parents/boosters is a MUST!
    • Website
    • Email
    • Text
    • Social Media

Formula for happy parents

  • Challenge students (without over programming!)
  • Be fair
  • Be consistent
  • Follow through
  • Don’t play favorites (when assigning seats or solos)
  • Remember, if the kids are happy, usually parents are happy

Program funding sources

  • District budget
  • Building-based funding
  • Grants
  • Fundraising

Fundraising

  • Who loves to do them? 
  • Almost a requirement with today’s skinny school/district budgets
  • Find fundraisers that:
    • Have the highest profit margins
    • Are a good fit for your organization/community
    • Are not duplicated by other organizations

Student Participation Fees

  • Can be the largest part of your budget or a supplemental source
  • Some parents would rather pay a fee than purchase items through fundraisers
  • If your booster organization is a 501c3, all donations are tax deductible!
  • Can’t really enforce parents to pay, so not guaranteed income

Alternatives to traditional fundraisers

  • Find ways to make money without really having to “sell” stuff
  • Donations
  • “Rehearse-a-thon” 
  • Perform in the community for donations
    • Business cards – “Accepts donations”
  • Other ideas?

Program Book Fundraiser

  • Creating a program book layout
    • Use a page layout application such as Apple Pages, Adobe InDesign, etc.
  • Photos – see if a parent with experience will take photos of your groups
  • Informative pages (About the program, director, community)
  • Ad sales – approach local vendors, businesses
  • Personal Ads – parents take out a personal ad for their child

Program book example:

Alpharetta High School Orchestra Program Book, 2018-2019:

Resources

  • Boosters to the Rescue! / Handbook for Educators by David Vandewalker (Amazon)
  • Strategic Plans for a Successful Booster Club by David Vandewalker (Amazon)
  • Music Booster Manual (NAfME)